Businesses beware of sharing links to news online

Posted: Tuesday, January 15, 2019

Author: Rob Ward

A new directive called the ‘Protection of press publications concerning digital uses’ has been released to protect news producers. Also known as the ‘Link Tax’, it targets news aggregators such as Google and Apple who curate the most important news stories of the day using AI-driven algorithms. Many users simply read the headlines and story description of stories on these sites, rather than clicking through and reading the entire story. Article 11 allows the news producers to charge a tax to Google and Apple for any “missed click throughs” thus increasing their revenue. The likely outcome of this directive, is that we will see less news on social media as it starts to cost to post it there, but could businesses who share news articles with their customers also be hit with a tax? Many share links to relevant news stories within their blogs or via their social media feeds and it is unclear what the fallout will be for them.

Article 11 is another controversial section of the new ‘Proposal for a Directive of the European Parliament and of the Council on Copyright in the Digital Single Market’, which aims to update the 17-year-old copyright regulations of all the current EU member states.

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